Spinning off: Michigan man turns garage into fidget spinner factory

TRAVERSE CITY, Mich. β€” Brandon Williams felt like he couldn’t stop spinning after he was laid off from his job in 2015.

A whirlwind of events β€” applying for new jobs, caring for his pregnant wife, and late nights researching 3-D printing β€” eventually sent the Michigan man on a path toward his calling.

He now runs his business, DreamLab Industries, LLC, out of a small room in his garage. The operation was built on making fish-shaped plastic clips for bags. Now he sells an assortment of 3-D printed objects.

About a month ago, he gave in to the latest craze: fidget spinners.

“You gotta do what keeps the lights on,” Williams told the Traverse City, Michigan Record-Eagle, β€œand this sure does that.”

Williams’ largest 3-D printer can make six fidget spinners in about five hours. When he has all of his machines working, he makes nearly 100 per day. But he is selling nearly 150 toys per day, locally and nationally.

A nearby hardware store started selling fidget spinners in mid-April.

“We could hardly keep them in stock,” said store manager Jason Gothard. He has noticed demand slowing after teachers banned them in classrooms and kids wanted new colors and lights.

Williams believes he may be the only person mass-producing fidget spinners using a 3-D printer. He uses plastic made in Michigan and the toys are completely biodegradable.

Williams keeps his machines running around the clock, with a camera watching the 3D printers day and night.

“The key to this is to have a lot of fun,” Williams said.

Lighty writes for the Traverse City, Michigan Record-Eagle.