From Athens Utilities:

Due to extremely cold temperatures across the Tennessee Valley, TVA is asking customers to cut back on energy usage starting at 3 p.m. Tuesday and lasting until further notice.

Athens Utilities stresses that the voluntary curtailment will be most important during peak hours, which are between 5-9 a.m. and 6-10 p.m.

We are asking customers to keep electric usage at an absolute minimum, eliminating any unnecessary electric operations such as lights, laundry, or any other electric appliance that aggravates the already high demand on the electric distribution system at this time.

Taking these steps will help avoid any service outages and reduce the very high demand being placed on electric transmission and distribution systems at this time.