The development team behind a $3.5 billion Muscle Shoals theme park announced its plans for the project during an elaborate press conference in Florence Wednesday, but released few specific details.

The project, dubbed DreamVision Soundscape, will reportedly be built on 1,400 acres, though officials have not announced where, specifically. Early reports also indicated it would employ up to 20,000 workers, but that detail was also absent from the press conference.

Officials said another press conference would be held in the future to flesh out more of those details, though it remains unclear when that conference will take place.

DreamVision made a similar theme park announcement on Monday in Fort Worth, Texas. That park, dubbed DreamScape Mountain, is slated to be a $3.5 billion theme park based on artwork by Thomas Kinkade.

Fort Worth media reports convey skepticism about that project, which — like Wednesday’s announcement in Florence — was accompanied by elaborate visuals and promises of community investment and improvement.

What was announced in Florence, however, is that private investors would fund the project. Killen resident Bryan Robinson of Provident Global Capital said the partners and funding has been secured for the project.

“It’s a big number; we’ve all seen the number,” Robinson said at the conference. “But I’m proudly telling you it will be funded entirely through private equity.”

Robinson and DreamVision CEO and Chairman Rick Silanskas told those in attendance the attraction would be based on Muscle Shoals’ rich musical history and both called it “the hit-making capital of the world.”

“The musical heritage is something the world needs to know about, whether you’re a musician or not,” Robinson said. “We will gather support and we will see this project through.”

A surprise factor during DreamVision’s video presentation was plans to relocate the Alabama Music Hall of Fame from Tuscumbia to the park. However, officials with the hall or officials with the state Department of Tourism have made no announcement.

The presentation also included details about what the park would look like and how it would be laid out. Roller coasters and rides won’t be as prominent as the variety of music venues featuring nearly ever genre of music, from rock and country to gospel and jazz.

The park would also include a number of shops and restaurants, all of which would be music themed.

“My life has been all about music, from the time my father sat me at a piano to before I can remember,” said Silanskas. “I wouldn’t want to live if music was not in my life. … When I came to Muscle Shoals, I truly did feel the music.”

Silanskas also introduced Ron Logan, who will act as chief creative officer for the park. Logan is a former executive vice president and executive producer for the Walt Disney Company.

“I’ve done 11 theme parks and we are so excited because we’re looking for the chance to do it right,” Logan said. “We all have Rolodexes and people who owe us, and it’s time to pay up and come be part of this.”